Consulting
We work with you to deliver business results through marketing strategy and public relations powered by social media.
Our customized services designed to fit your company and your teams add the fuel you’ll need to get up to speed with social media. We provide the experience, skills and plan of attack you’ll need to implement marketing, PR, and social media as a successful business strategy.
Part 1: Listen to Plan
We collaborate with you to define the strategy and programs that will increase the visibility, affinity and word-of-mouth for your products and services online. The strategy includes a social media listening assessment to explore the current views expressed about your company via social media plus an analysis of social media used in your company’s specific industry. Together, we define a business case so that the social media programs employed target a very specific opportunity or problem to overcome. The strategy will identify a target audience and advises which tools, technologies, applications and platforms are best suited to meet the goals as defined. Finally, the strategy defines a process for execution to ensure the best possible success.
Part 2: Strategize to Implement
Let’s face it, your teams already have full-time jobs and that makes gaining a complete understanding of this new business and marketing paradigm rather difficult. It can take a tremendous amount of time reading, analyzing reports and attending conferences to gather enough knowledge to start creating programs for your company. Our company has done that preliminary work for you to centralize all of the information needed with case studies customized to your industry and a brainstorming session that will help illuminate appropriate programs and creative approaches to those programs.
We provide an overview of the strategies, fundamental requirements, tools, technology, applications and processes to employ for successful programs. Case studies tuned to your industry and products are used to explore successes and failures. Together, we analyze your company’s goals, strategies, opportunities and weaknesses to determine how social media can fit as a part of the company’s business and marketing strategy. The company is provided a report summarizing what is learned and providing high-level recommendations.
Other Services:
Company Specific Assessment
The social media assessment provides customized research for your brand image online. This includes customer comments, reviews, ratings and rankings on review sites, social networks, forums and blogs. The audit includes an evaluation of customer sentiment, and any issues or concerns that can be addressed through social media. The final document will offer recommendations based on the information discovered.
Competitive Analysis
A competitive analysis is a good place to start prior to beginning social media programs. The analysis gives companies a good understanding of which social media activities have been tried in their industry.
Social Media Brown Bag Series
A 90-minute lunchtime work session dedicated to a single online service such as:
Let’s get started…
We’d love to hear from you. Use the form to let us in on what your most pressing issues are with social media. Maybe we can help. As always, you can use the good old phone to reach us faster. Call Lori at 800-764-0864.
