Wow, I’m really loving You Tube.  Until now, if I wanted to see someone show me the steps of the latest dance craze then You Tube was my Google.  But since I’ve become very serious about using it to research more serious subjects, I can see that there really is a lot of valuable information to be had.  Many people are very generous.

I’m sharing this video with you because Kyle Flaherty at Breaking Point Systems gave a great talk to the company’s global sales force.  In the presentation he shares some key points about using LinkedIn for B2B sales.  With over 60 million members, of which all Fortune 500 executives are a part, LinkedIn is not to be ignored if you’re serious about growing your business.

In general he reminds us to:

Be a resource: what’s in it for your connections

Don’t interrupt: be helpful

Connect after meeting: keep up with the people you meet in person

Be current: use LinkedIn applications to make your profile interesting

Update your profiles everywhere: when you find yourself listed on LinkedIn like sites update the profile

How helpful has LinkedIn been for you to grow your online presence and prospect for sales?