Blu Morpho Marketing

If you’re like me, I love some parts of my job while other parts I would rather not deal with.  Take the whole subject of search engine optimization or SEO for example.  As a marketer, I know that the internet has changed forever the way we find business.  Yes, we will still use more traditional [...]

In today’s market, every business knows that blogging is a very effective tool to use for finding and converting more leads through inbound (online) strategies. No matter whether a company is B2B or B2C, blogging can help reach more people who will turn into leads to be converted. 
So, why does blogging continue to be so [...]

First things first, what is mobile marketing?  The mobile part is all about the telephone.  These days, making phone calls is almost just a by-product of the mobile phone rather than the real reason for having one.  We expect so much more from our phones these days and we accept that we can get more [...]

Valerie Maltoni, of Conversation Agent, posed this great question on LinkedIn Answers about a month ago.  I thought you, my readers, might like to be in on this conversation.   Go to Valerie’s LinkedIn Answers question for the original content or the Conversation Agent blog post where she distills it all.
After you read this, then weigh [...]

Well, just when we all think that social media is getting to a manageble level it happens again.  Another social networking platform, Facebook, adds a few new features that make you go, hmmm…  Now, I do like what LinkedIn changed, but I’m not sure exactly what FB is going for.
First, they have changed the way [...]