Blu Morpho Marketing

Valerie Maltoni, of Conversation Agent, posed this great question on LinkedIn Answers about a month ago.  I thought you, my readers, might like to be in on this conversation.   Go to Valerie’s LinkedIn Answers question for the original content or the Conversation Agent blog post where she distills it all.
After you read this, then weigh [...]

Burson-Marsteller recently released the results of a survey they conducted to determine where companies engage the most using social media tools.  The study indicates that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate [...]

Joseph Jaffee, over at crayon, has a lot to say about social media.  Listen in as he talks about Jet Blue’s big news.  They just went over a million followers!!  Why should you care?
First, following and being follwed is the object of the game with social media.  Isn’t this the same thing that one wants [...]

In a world where the traditional has been turned upside down, Public Relations is not exempt.  All Paul Revere had to do was ride his horse through the town shouting but these days who uses horses any more!   A good relationship with reporters can be important but it is not the end of the discussion.  It [...]