New Media Atlanta Speaker: Chris Brogan
Chris Brogan, author and social media expert spoke at the recent New Media Atlanta Conference.
Categories: Blogging, Engagement, Marketing, Social Media, Social Media Events Tags:
Jet Blue: Flying High with Social Media Followers
Joseph Jaffee, over at crayon, has a lot to say about social media. Listen in as he talks about Jet Blue’s big news. They just went over a million followers!! Why should you care?
First, following and being follwed is the object of the game with social media. Isn’t this the same thing that one wants to happen when the press release goes out or when the TV commercial airs?
Second, no business is too small to benefit from the energy that comes from having a social media campaign that actually helps them acquire and keeep customers.
Finally, Joesph is honest in his assessment that we don’t know if one million is the magic bullet especially in light of the fact that they only follow back about one hundred thousand. As Joesph points out, Jet Blue could be making lots of mistakes but if other companies are holding back because they don’t want to make mistakes then that’s a mistake.
Listen to the podcast to hear 5 reasons to use Twitter no matter the size of your company or brand. Jet Blue Has 1MM Followers On Twitter And You Don’t
Categories: Engagement, Marketing, Public Relations, Social Media, Twitter Tags:
PR Needs Social Media to Survive
In a world where the traditional has been turned upside down, Public Relations is not exempt. All Paul Revere had to do was ride his horse through the town shouting but these days who uses horses any more! A good relationship with reporters can be important but it is not the end of the discussion. It seems as if social media does a much better and faster job of sharing information and building word of mouth than traditional newspaper, magazine or even TV or Radio.
Of course, these modes of communication are not dead but if they are to survive and be a viable way to create public awareness for business, social media will have to embraced and respected for what it brings to a PR campaign.
I found a great video from Web Marketing Toady that gives some advice on how local businesses can increase their presence by using social media tools for their PR efforts.
How Local PR Can Increase Traffic To Your Site – Lorrie Thomas
Here’s the DQ:
What has your business done to increase traffic either to your website or to your physical location by combining PR and social media tools? What do you want to understand how to do better in this area?
Categories: Engagement, Marketing, Public Relations, Social Media Tags:
A Social Media Revolution is Here! Part 2
Recently, I attended this fabulous workshop presented by Lipscomb’s Career Development Office all about social media implementation and measurement. As promised, I’d like to share what I took away from the second presenter, Rob Robinson, Director of Social Media, at McNeely, Pigott & Fox. Rob talked about the 4 P’s of implementing a social media strategy. Read more…
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Why More Social Media Engagement equals Mo’Money, Mo’Money
I ran across a fabulous report that I wanted to share with you.
Is your company a maven or a wallflower when it comes to engaging customers on the various social media platforms? This is the question that Charlene Li, Partner, Altimeter Group and Ben Elowitz, CEO, Wetpaint attempted to answer in their report, “The World’s Most Valuable Brands, Who’s Most Engaged”. Read more…
Categories: Engagement, Marketing, Social Media Tags:
