How to Keep Your LinkedIn Profile From Hurting Your Image
Here is the second article in the Learning LinkedIn series that we kicked off last week with the article, Is LinkedIn Answers Worth the Investment for B2B Professionals. This week we continue with a chat about the profile, which is the key to protecting your online reputation on LinkedIn.
Categories: LinkedIn Tags: business branding, LInkedIn connections, linkedin profile, online search, personal branding, recommendations, websites
Is LinkedIn Answers Worth the Investment for B2B Professionals?
Surprisingly, many business professionals still do not know what LinkedIn is supposed to do for them beyond connections. LinkedIn is a feature rich social site that is all business all the time. In this post, we will discuss how LinkedIn Answers can be a strategy that helps build strong networking relationships with people who you already know, as well as, those you would like to know.
Categories: LinkedIn Tags: B2B, business to business, linkedin answers, network, Social Media, social networking
Changes With Social Networking Sites Can Make You Crazy!
Well, just when we all think that social media is getting to a manageble level it happens again. Another social networking platform, Facebook, adds a few new features that make you go, hmmm… Now, I do like what LinkedIn changed, but I’m not sure exactly what FB is going for.
First, they have changed the way people join fan pages. Now, we can only like each other because apparently, according to FB, fan was too strong of a word. Also, on the fan page you now see your personal FB friends along with the people who “like” you. The thing that I loved about facebook’s personal profile and fan page was the separation. I liked having people who only want to see pictures of my granddaughter separated from the other people who want to talk about social media. It’s down right frustrating, I tell you. I’m almost afraid to teach my next social media class because while I’m explaining a feature of some social networking site it might change that very hour.
Second, Facebook is now introducing another level of networking (I guess that’s what it is) called community pages. So what’s the difference between community page, fan page, personal profile and group? I don’t believe anyone know yets. If someone does then like the Bush’s Beans dog, they ain’t talking. For now what is known is that individuals can create a community page. I think that the page will be owned by the one who creates it at first but once it reaches a certain number of people who like it then the community takes over and it becomes more like a wiki. If you understand that, please explain it to me! LOL!
So the question again becomes should people/organizations go ahead and create a community page to have first in advantage or just wait to see what happens. How will people use the community pages? What will having these well liked community pages do for fan pages. Will it make fan pages obsolete? The world is waiting for an answer.
Here’s my biggest question: Are the big drug manufacturers working on a pill to combat social networking chageitsis? I might need a perscription. In the meantime, I guess margaritas will have to be enough.
Categories: Change, Engagement, LinkedIn, Marketing, Social Media, Technology, strategy, tactics Tags: Change, facebook, link sharing, LinkedIn, networking, Social Media
LinkedIn’s 60 Million Members Means Business For You
Wow, I’m really loving You Tube. Until now, if I wanted to see someone show me the steps of the latest dance craze then You Tube was my Google. But since I’ve become very serious about using it to research more serious subjects, I can see that there really is a lot of valuable information to be had. Many people are very generous.
I’m sharing this video with you because Kyle Flaherty at Breaking Point Systems gave a great talk to the company’s global sales force. In the presentation he shares some key points about using LinkedIn for B2B sales. With over 60 million members, of which all Fortune 500 executives are a part, LinkedIn is not to be ignored if you’re serious about growing your business.
In general he reminds us to:
Be a resource: what’s in it for your connections
Don’t interrupt: be helpful
Connect after meeting: keep up with the people you meet in person
Be current: use LinkedIn applications to make your profile interesting
Update your profiles everywhere: when you find yourself listed on LinkedIn like sites update the profile
How helpful has LinkedIn been for you to grow your online presence and prospect for sales?
Categories: LinkedIn, Marketing, Resources, Social Media, strategy Tags: B2B, connections, global sales, LinkedIn, networking, profiles
