Blu Morpho Marketing

Burson-Marsteller recently released the results of a survey they conducted to determine where companies engage the most using social media tools.  The study indicates that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate [...]

I don’t know about you but the fact that Twitter is now profitable is a weight off my shoulders. Over the years we’ve seen these companies become a major force for changing the way people communicate. So, what if Twitter were to go under, wouldn’t that alter the lives of many.

Chris Brogan, author and social media expert spoke at the recent New Media Atlanta Conference.

Joseph Jaffee, over at crayon, has a lot to say about social media.  Listen in as he talks about Jet Blue’s big news.  They just went over a million followers!!  Why should you care?
First, following and being follwed is the object of the game with social media.  Isn’t this the same thing that one wants [...]

In a world where the traditional has been turned upside down, Public Relations is not exempt.  All Paul Revere had to do was ride his horse through the town shouting but these days who uses horses any more!   A good relationship with reporters can be important but it is not the end of the discussion.  It [...]

Recently, I attended this fabulous workshop presented by Lipscomb’s Career Development Office all about social media implementation and measurement.  As promised, I’d like to share what I took away from the second presenter, Rob Robinson, Director of Social Media, at McNeely, Pigott & Fox.  Rob talked about the 4 P’s of implementing a social media strategy. 

I ran across a fabulous report that I wanted to share with you.
Is your company a maven or a wallflower when it comes to engaging customers on the various social media platforms?  This is the question that Charlene Li, Partner, Altimeter Group and Ben Elowitz, CEO, Wetpaint attempted to answer in their report, “The World’s [...]