Jet Blue: Flying High with Social Media Followers
Joseph Jaffee, over at crayon, has a lot to say about social media. Listen in as he talks about Jet Blue’s big news. They just went over a million followers!! Why should you care?
First, following and being follwed is the object of the game with social media. Isn’t this the same thing that one wants to happen when the press release goes out or when the TV commercial airs?
Second, no business is too small to benefit from the energy that comes from having a social media campaign that actually helps them acquire and keeep customers.
Finally, Joesph is honest in his assessment that we don’t know if one million is the magic bullet especially in light of the fact that they only follow back about one hundred thousand. As Joesph points out, Jet Blue could be making lots of mistakes but if other companies are holding back because they don’t want to make mistakes then that’s a mistake.
Listen to the podcast to hear 5 reasons to use Twitter no matter the size of your company or brand. Jet Blue Has 1MM Followers On Twitter And You Don’t
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