Blu Morpho Marketing

Hi All,

Maybe this is something that goes without saying, but, in our quest to become all that we need to be online, never forget that humans need actual touch.    Who have you hugged today?

Our world is changing at a rapid pace.  Every day new technologies challenge the limits of what we thought was possible today.  No where is that more evident than in the work environment.  Our once tried and true way of going to the office, staying there for the required amount of time, then doing it again the next day is practically gone.  I’m not saying that all corporate offices will disappear, of course.  Some jobs and careers really have to be done in person.  I mean, I wouldn’t want my doctor to perform my surgery from the golf course via teleconference call.  That would be awkward.  But overall, technology has made the idea of working remotely a viable option that could fit into many types of occupations. 

I ran across this fantastic podcast produced by Business Week Small Business called, Boosting Productivity Through Virtual Collaboration.  It takes about 30 minutes but well worth the investment of time.  The two guest panelists give great answers to questions such as these:

• How do I encourage virtual collaboration in my very traditional workplace?
• How do virtual teams create effective communication?
• When should we be face to face?
• What is virtual distance and how do we overcome it?
• How do virtual workers remove the obstacle of seeming non-productive just because you’re out of sight?

The biggest fact that this video uncovers is the idea that virtual is only about telecommuters or freelancers.  Actually, if you even use a PDA, laptop, or any mobile device you work virtually.   How many of us now have to understand how to connect to or facilitate online meetings?  Quite a few I would suspect. 

So watch the video then let me know what you think? 

Do you think that understanding how to work virtually will be a priority for your career growth?

If so, do you see that as a good thing or a curse?

As a manager of virtual workers, what would be your biggest concern?

Are you a technology expert?  Well, I’m not!  There is so much to learn and new developments emerge daily.  It’s no wonder that a person who is really a marketer or lawyer might struggle a bit when it comes to managing hardware, software, applications and such.  While I was surfing the net today, I found this really great article, Managing the Technological Side of Your Business When You Don’t Understand Technology.  The article gives practical information about finding help with technology for e-commerce businesses.  However, it’s still good advice no matter what your industry.

Additionally, here are my top 3 reasons for why it’s a good idea to get help with technology: Continue reading 3 Reasons To Get Help With Technology

I don’t know about you but the fact that Twitter is now profitable is a weight off my shoulders. Over the years we’ve seen these companies become a major force for changing the way people communicate. So, what if Twitter were to go under, wouldn’t that alter the lives of many. Continue reading Twitter Is Profitable! Finally!

I have the pleasure of receiving the newsletter of Alicia Forest, the creator of “Client Abundance”.  She gave me permission to share a blog post she wrote with all of you.  Hopefully,  the information will be useful in helping you move marketing your business a lot higher on your Christmas list. It’s a gift you should give yourself.

To read the post, jump over to our community site (oh, I mean your community site) and leave you comments there, too.

Happy Marketing!

In this video interview search marketing expert explains the value of both free and fee-based keyword tools. These tools help you find the search terms that are actually being used by people to find things on the web so you can optimize your online marketing. She discusses the Google Keyword Tool, that shows search numbers and search trends month by month over the year.

Link for Original Post

Social media monitoring. That’s the little stepchild of social media. Yet, it is also the most needed member of the social media family. Without monitoring, how will you know if what you are doing is working or producing the outcomes that you are expecting. Simple answer, you won’t know. As William Hung, so famously put it, I too have no formal education with most of the tools that I am using. I’m just doing my best. But Continue reading Learning with Lori: Social Media ROI

Social media may be on the top of everyone’s mind these days but email is definitely not dead.  In fact, I believe that the deeper a person is involved with using social media tools to communicate the more email that person will eventually receive. 

The resource I want to share with you today is called Xobni (that’s inbox spelled backwards).  I’ve been using it for about a year with great results.  This plugin helps me keep my email conversations and their attachments in one place, a sidebar next to my outlook inbox.  Whenever I click on an email, I see a picture of the person, their contact information, whatever social media links they have and the email conversations and attachments.  All of this information comes from where ever that person is plugged in to the web liked LinkedIn or Facebook.   This outlook plugin also gives a graph of what time of the day this person normally emails me and a list of the other people involved in that particular conversation.   All of that and it can be searched too.

It’s better than sliced bread if you ask me so go on over to the Xobni site and view a video about the service.  Then don’t be afraid to download it and simplify your life.

(This is not a paid content post.)

Well boys and girls, the summer is over and it’s time for me to reflect on my efforts to be earth mother again this year.  Yes, you see somewhere deep inside I have this urge to plow the land and make it produce food and such that will be healthy for my family and others who cross my doorstep. (Halo appears over my head now) Continue reading 4 Must Do Activities to Grow Your “Social Media” Marketing Garden

Here’s another reason why I am super excited about the internet and social media.  I found out about the New Media Atlanta Conference online while I was surfing the web.  So why was one of my favorite people in the social media game right now, Chris Brogan, speaking?  Because he’s great!  At least I like his way of being very real when talking about social media.  His book, Trust Agents, is a New York Times bestseller.  In the book, he talks about how to be human from a distance.  This is what I say too, you know, that one of the big points of social media is to just be social.

Anyway, I was bummed because by the time I found out about the conference in Atlanta, it had already started at 8:30 that same morning.  But alas, here is why I love Web 2.0 and the internet and social media.   Because of it, I don’t really have to miss anything!  And you don’t either! Continue reading New Media Atlanta Speaker: Chris Brogan